Great Southern Treasures
Client
Australia South West
Year
2025
Location
Albany, Western Australia
ABOUT
Great Southern Treasures is a regional tourism initiative showcasing the unique towns and experiences of WA’s Great Southern.
The Challenge
The existing bobtail lizard logo was struggling at smaller sizes and the brand overall was starting to feel a bit dated.
The Work
I refined the logo with more flexible layouts and paired it with an earthy, regional colour palette and a bold, modern type treatment to bring it up to date.
The OUtcome
The refreshed brand has now launched into the wild, with a clearer, more versatile identity that’s already been well received by the client.
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I acknowledge the Wadandi people as the traditional owners of the land on which we live and work and Aboriginal and Torres Strait Islanders people as the traditional owners and custodians of Australia.
