My ambition is simple: work with amazing humans and do the best work I possibly can.
I’m an independent brand designer and founder of Brainstorm Design, based in Margaret River, Western Australia. With more than 15 years in the creative industry, I work closely with founders to build thoughtful, strategy-led identities that turn inspirational ideas into unforgettable brands.
I like working with people who care about craft, culture, and making a positive impact on their communities and environment. My approach blends clear strategic thinking with bold, timeless design that responds to the brief rather than chasing trends.
When I’m not designing brands, you’ll usually find me in the ocean, exploring the coast, or painting, trying to capture something of the mood and character of the landscape.
Things you might not know about me:
I have a Plan!
(well, a process to be clear)
The work we do is process-driven to ensure we stay on brief and on track to deliver the outcomes that benefit your business. That's not a WE - myself in the third person pretending to be bigger than I am - that's a WE - YOU and I.
Over the years, I have developed a 5-stage brand-building process that is at the heart of every project I undertake. This process is called CRAFT.
C
Clarify
One-one-one Workshop
I start every project with an open ear and a blank piece of paper. Together, we'll run through a one-on-one workshop to discover the insights that make your brand unique and how to stand out from the competition.
Brand Strategy forms the foundation of all creative.
2rounds of revision included
R
Research
Creative Exploration
Next, I take away our learnings and translate them to a set of moodboards. I'll explore creative directions and present them back to you to gain an understanding of what resonates.
Moodboards explore creative direction, and a one-on-one review to ensure we're on the same page.
A
Application
Design Begins
Now and only now do I put pen to paper. Taking everything onboard to create a unique and visually compelling identity that is guided by strategy.
Logo, Colours, Typography + more
VIsual Identity including: Logo, colours, typography, application and more.
2 rounds of revision included
F
Form
Brand Guidelines + Assets
Everything we have captured to date comes together in a distilled brand blueprint - ensuring your brand keeps showing up consistently and professionally well into the future
Brand Guidelines Doc + templates and assets as agreed upon in scope of work.
2 rounds of revision included
T
Toolkit
Handover & Launch
A detailed handover of all assets in a clearly annotated Brand Toolkit to ensure you have everything you need to launch your brand.
PROJECT COMPLETE!
A world class brand and everything you need to launch delivered via dropbox
This process brings clarity to every decision, grounding it in your brand’s purpose. It cuts through indecision and keeps choices focused on what serves the business, not personal preference.
It helps you connect with the right people, sharpen your message and turn your brand into something that not only looks the part, but articulates clearly and drives real growth.
I acknowledge the Wadandi people as the traditional owners of the land on which we live and work and Aboriginal and Torres Strait Islanders people as the traditional owners and custodians of Australia.
