A Clear defined

PROCESS

Design with purpose,
grow with impact.

Design means nothing without context. Every job starts with strategic thinking. Through a hands-on workshop, I’ll help uncover the deeper layers of your business, so the design speaks to your needs and connects with your audience. The result? Design that works, and a process that ultimately saves you money.

THE 5-Stage SPARK Process.

In as little as 4 weeks, I’ll help you transform your brand with a clear and focused process.

  • Strategy

    Brand Strategy Workshop

    I start with a deep-dive workshop to understand your goals, audience and story. This sets the foundation for everything that follows.

  • Perception

    Alignment on Creative Direction

    I explore creative directions through moodboards and concept development, making sure we’re aligned before design begins.

  • Advance

    Brand Identity Design

    Here’s where I develop your brand identity: logo, typography, colours, style, refining things with your input.

  • Roll Out

    Brand Guidelines

    I deliver your brand guidelines and tools so you can stay consistent across every touchpoint.

  • Kick Off

    Brand Toolkit

    With everything in hand, you’re ready to launch. I’ll make sure you’ve got the confidence and clarity to roll out your new brand with pride.