THE SPIRIT OF THE SOUTH WEST
Giniversity is shaped by the South West - the forests, the coastline, the vineyards and the rare botanicals that only grow here. Those local flavours inspired the brand identity design and continue to guide the label design and wider distillery packaging design across the range. From eucalypt and emu plum to boronia and hemp seed, every gin feels unmistakably Margaret River. Blending art and science, the team keeps experimenting and refining, which is a big part of why Giniversity has become WA’s best selling craft gin - all of it distilled locally using a grape based spirit.
Giniversity was the first distillery I ever worked with in the South West, and a decade on it’s still going strong. The range has picked up plenty of awards over the years, which feels like a quiet nod that we got the brand identity design and label design right from the start.
Working with the Great Southern Distilling Co, the idea wasn’t just to create a line of delicious gins. It was to build an experience people could step into - a place where they could learn, experiment and even distil their own spirits.
The labels were a joy to develop. Each one centred around a custom hand drawn illustration, paired with a framework that held the Giniversity brand together in a way that felt timeless and distinctive. It set the tone for the entire range and still holds up today.
Brand Identity
Logo design
Graphic Design
illustration
Packaging Design
Label Design