The Margaret River region is a space that feels like one giant backyard - just with better snacks, prettier views, and now, a couple of craft beer trails to tie it all together.

Following the development of the industry-facing South West Brewers Alliance, I was approached to create a customer-facing identity to encourage brewery visitation in the Margaret River Region. Leaning into hand drawn characters, iconography and characteristic display typography, the Margaret River Region Craft Beer Trails identity was created - a bright, friendly identity that invites people to explore, taste, wander, repeat.