On one side: world-class surf, towering forests, and farmland that rolls on forever.
On the other: secret rock pools, legendary wineries, and enough adventures to keep every age entertained.
The Margaret River region is a space that feels like one giant backyard - just with better snacks, prettier views, and now, a couple of craft beer trails to tie it all together.
A region, a brand, and now… a delicious reason to explore even more.
Let’s be honest: working with beer brands is already fun… working with a whole bunch of them at once? Even better.
After my project with the South West Beer Alliance, I was asked to create something that spoke straight to the people drinking the beer, not the ones brewing it. So I rolled up my sleeves and got stuck into the good stuff: sketching quirky little icons, mixing up cheerful graphics, hunting down a display typeface with real personality, and building a colour palette that felt equal parts “craft beer” and “Margaret River”.
The result? The Margaret River Region Craft Beer Trails - a bright, friendly identity that invites people to explore, taste, wander, repeat.
www.margaretriverbeertrails.com
Brand Identity
Logo design
Graphic Design
Web Design
Map Design
Merchandise