Born from the ledgy slabs, chunky beach breaks and outer reefs of this vast and demanding coastline, WEST represents the extraordinary surfing lifestyle indulged in by - and irresistible to - people hardened through heavy wipeouts, volatile conditions and relentlessly long drives.

In 2018 we were approached by a local Margaret River surfer with a secret job - should I wish to be considered. Turns out that since the demise of West Surfing Products in the late 2000’s, a new crew had taken on the project and were looking to revamp the business as WEST 2.0

Unfortunately not all businesses succeed and the project fell apart before it even got off the ground.

We’re still super proud of the work we did together and the brand that was created.