Wildberry Road has been one of those projects that reminds me why I love this work. The brand identity came together around the stunning illustrations by Jack Bromell, and honestly, when you get to build on artwork that good, the whole thing becomes a bit of a joy.

I had a lot of fun playing with texture and small embellishments. Those tiny details you notice when you hold the bottle in your hand. It’s the sort of craft that makes a product feel special before you’ve even opened it. Gin, whisky, brandy and a few more on the way.

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