Margaret River Craft Beer Trails
Client
Margaret River Craft Beer Trails
Year
2025
Location
Margaret River, Western Australia
ABOUT
Margaret River Craft Beer Trails is a curated experience connecting some of the region’s best breweries into an easy, self guided journey.
The Challenge
With multiple venues involved, the project needed a clear identity that could unify the experience and make it simple and appealing for visitors to navigate.
The Work
I leaned into the fun nature of craft beer and created a playful brand and visual system that ties the breweries together while still letting each venue keep its own personality.
The OUtcome
The result is a clear, engaging experience that encourages visitors to explore more of the region and go out of their way to find each venue.
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I acknowledge the Wadandi people as the traditional owners of the land on which we live and work and Aboriginal and Torres Strait Islanders people as the traditional owners and custodians of Australia.
