The Grove
Client
The Grove
Year
2025
Location
Metricup, Western Australia
ABOUT
The Grove is the first established distillery in the Margaret River region, known for its small batch spirits and relaxed, down to earth experience.
The Challenge
Under new ownership, the brand felt stuck in the early 2000s and lacked a clear reason for people to visit beyond passing wine tours.
The Work
We repositioned The Grove as a destination by shaping the experience around Sip, Taste, Stay and creating a cohesive brand that flows from moody interiors to playful garden spaces.
The OUtcome
The Grove has shifted from a stop along the way to a place people actively seek out, with a clearer offer, stronger identity and a more memorable visitor experience.
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I acknowledge the Wadandi people as the traditional owners of the land on which we live and work and Aboriginal and Torres Strait Islanders people as the traditional owners and custodians of Australia.
