Beerfarm
Client
Beerfarm
Year
2018-2022
Location
Metricup, Western Australia
ABOUT
Beerfarm is an independent craft brewery known for its bold beers, irreverent personality and strong connection to community.
The Challenge
Create a beer brand that would stand shoulder to shoulder with global beer brands while staying true to its craft roots, in a market that was rapidly filling up.
The Work
Working initially as a contractor and later taking on a full-time role as Head of Design and Marketing, we shaped a bold, ownable identity that represented the grass roots nature of the business and its hands on approach to business. I designed a packaging system that clearly identified the brand on the shelf while being transferable across limited releases and new core skus alike.
I was involved at every stage of the beer journey, from early ideas through to launch, creating brand and product campaigns across print, digital and video.
The OUtcome
While the craft beer boom saw many brands stall or fade, Beerfarm continued to build momentum, holding its ground and expanding its reach.
Photos courtesy of Beerfarm and Jeremy Hudson
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I acknowledge the Wadandi people as the traditional owners of the land on which we live and work and Aboriginal and Torres Strait Islanders people as the traditional owners and custodians of Australia.
