Campers Pantry
Client
Campers Pantry
Year
2026
Location
Tasmania, Australia
ABOUT
Campers Pantry is an Australian-owned brand based in Launceston, Tasmania, that specialises in lightweight, freeze-dried hiking and camping food.
The Challenge
Campers Pantry has been servicing the outdoor sector with delicious, clean freeze-dried meals for over a decade. As it expanded its distribution to a national scale, it focused on operational priorities while letting the brand and design slip. It was time to refocus on strategy, rekindle the purpose behind the brand and modernise the look and feel to represent a modern, valu-driven business at the top of the game.
The Work
We started with an honest conversation. Understanding the key priorities of the brand while also looking into the motivations of the founder and his team. Following a deep dive strategy session, we unearthed a clear vision of the brand that guided the visual identity refresh. We looked into what other brands in the category were doing and found a position we could own. We then translated that across multiple touchpoints from website to packaging, social channels and more.
The OUtcome
The refreshed packaging is currently being deployed and ROI will only be reflected in the months and years to come. However, if words alone may speak of the optimisim for the future let me leave you wil some wrords from founder AJ:
"We’ve got nothing but good things to say about our experience working with Tim Kerr at Brainstorm Design. He took our brand Campers Pantry to the next level and gave us an awesome set of Brand Guidelines which staff refer to on a regular basis.
His work ethic is professional, dependable, collaborative and adaptable. If your brand is a bit tired and needs a fresh set of eyes for direction and branding, Tim and Brainstorm are a good start."
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I acknowledge the Wadandi people as the traditional owners of the land on which we live and work and Aboriginal and Torres Strait Islanders people as the traditional owners and custodians of Australia.
